Attracting clients that help your business flourish and thrive is a huge part of entrepreneurship! In this clip, I’ll tell you a fun way to attract your ideal clients so you can build your ideal business.
A big part of any career strategy is how you plan to attract your ideal clients.
And if you’re aiming to build your dream job, it must be considered.
What is an ideal client?
It’s someone with the specific qualities, interests, goals, budget, and other things that make them likely to be searching for what you have to offer.
Marketing and advertising is usually how we think about attracting ideal clients, but there is another way that’s a lot more fun.
It’s manifesting, and I know from experience that it really works.
Manifesting ideal clients for your business requires creative thinking.
Imagine the typical person who would be interested in what your business offers, including demographics (age, income, gender, etc.), and psychographics (how they think and speak, what they think about, and where they spend their time online and offline).
You’ll also want to consider how you want to work with them.
Here are some steps to get you started:
- Write at the top of a sheet of paper: My Ideal Client Is…
- Put the paper somewhere you can access it easily because this isn’t something you’ll be doing in one sitting.
- Create sections for “demographics”, “psychographics”, “where they hang out”, and “how they work with you.”
- As ideas come to you, add them to the appropriate section. Some parts (especially the psychographics section) may require some research.
- For the “other details” section, list the characteristics and behaviors about your ideal client that will make running your business a joy. For instance, do you want them to pay their invoices on time? Do you want them to send referrals without you having to ask? What kind of personality do you want them to have? How do you want to interact with them?
Once you have a clear picture of the client(s) you want to attract, you can start visualizing it happening.
Imagine what it feels like, what they say to you, how you respond, etc.
The more specific, the better.
You can even include the exact time you want them to show up!
Doing this exercise is a fantastic way to put your conscious as well as your subconscious mind to the task of attracting the clients you want to work with.
Is your work situation frustrating you? Do you hate your job, but have no idea what to do instead? Attempting to navigate those waters without support is not fun (yes, I do know, but that’s another story). I’m excited to announce that I’ve created The Job I Love Toolkit, with all the resources you’ll need to finally clarify how to get paid to do you.TM To be the first to hear more details, join the VIP Wait List.
And if you know a friend or neighbor who could use hearing the advice in this article or needs The Job I Love Toolkit, please forward this to them.