Are you a heart-centered sales person? The world of sales isn’t what it once was. In this audio clip, I’ll give you my very best sales tip for today.
Selling goods and services has sometimes been thought of in the past as convincing people to buy things they don’t need.
But that way of thinking has changed over the years.
People are much more savvy these days.
No one wants to buy something they don’t need.
The very best way to do sales is through relationship building.
Relationship building is easy.
You’re just getting to know people, learning what they like, who they are, etc.
Through this process, you build a rapport.
You become someone they know, like, and trust.
And people do business with those they know, like, and trust.
If you are a business owner, or you work in sales, approach your clients in this way– with an open heart.
In the old-school way of sales strategy, sales people were aiming to “close the deal.”
Extending an invitation is a much more genuine, heart-centered approach to making sales.
What does extending an invitation from a heart-centered approach look like?
It’s very similar to how you would invite someone to a backyard cookout. You explain what you offer, give some pertinent information, and then ask if they would be interested in working with you.
Here are three simple steps to use:
- Know the value of what you offer and how it helps people solve a particular problem.
- Determine (through relationship building) whether they can benefit from your goods or services.
- Once you have built a rapport with them (the know-like-trust factor), extend an invitation for what you offer.
This approach doesn’t feel like you are shoving something in their face.
The key is to come from a real desire to help them solve a problem.
This is what people respond to.
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